111 website purchases in 25 days at $21.81 each.
The situation
Workout Anytime wanted more online enrollments by reconnecting with people who had already interacted with the brand but had not yet bought.
What we did
We launched a Meta retargeting campaign for the STRONGER $1 enrollment offer. It re-engaged lost joins, recent website visitors, iCart and checkout users, and Facebook and Instagram engagers, and left out anyone who had recently purchased.