Notes from the work · Section

Benchmarks

What the numbers across our accounts actually say.

A grid of small storefront doors, almost all closed and grey, with a single magenta door slightly open

We scanned 98 fitness and wellness websites. None was ready for agents.

Gyms, studios, med spas, salons and recovery chains, scored on whether an AI assistant can find them, understand them and book. The median was 46 out of 100. Not one site lets an agent book a class or appointment.

David SteelOctober 10, 20266 min read

Benchmarks · Creative Benchmarks

What 18,920 Meta ads say about cost per lead

We graded every Meta ad we ran for gyms, studios, med spas and salons. The popular formats are not the cheap ones, and Meta's favorite ad is often not yours.

David SteelOctober 10, 20263 min read

See your own locations in it.

Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.

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