We judge ads by cost per lead, not by what Meta chose to spend
Meta grades your ads by where it puts the money. We grade them a second time, by what a lead actually cost, and that second grade decides what our team makes next.
Notes from the work · Tag
#creative-direction
We test every new ad against your own results before you see it
Before a new ad reaches your inbox, Studio checks it against what has actually brought you leads at a good cost. If the read it is checking against is more than a week old, it refuses.
See your own locations in it.
Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.