Why our client reports open with the truth, not a list of wins
A report built to find good news teaches everyone to miss the bad news. So we took the Wins section out of Coach and put five plain comparisons in its place.
Notes from the work · Tag
#multi-location
Never asked, waiting, lapsed, revoked: four ways an ad account is not connected
On a franchise marketing call, "not connected" is the most useful thing a location page can say, as long as it says which kind. Here is how the Hub tells them apart, and why each one is a different job.
We rebuilt our client portal around the location, a day after building it
Our first portal was organized around a process. A day later we started again with one page per gym, studio or spa. Here is what that page holds, and why a record beats a workflow.
See your own locations in it.
Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.