Notes from the work · Tag

#profit

A shop counter with an old balance scale, a stack of coins on one side and a single sale receipt on the other, with a thin magenta line marking the exact point where the scale levels out

Playbooks · What You Missed: Oct 5 to 11, 2026

Know your break-even ROAS before you spend another dollar on Google

Google Ads appears to be adding a calculator that turns your profit margin into a break-even target. You can do the same math on a napkin today, and you should.

David SteelOctober 11, 20265 min read

See your own locations in it.

Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.

Book a walkthrough See the eight tools