Ads are moving inside Google's AI answers. Earn the answer first.
Google is testing new looks for the ads that sit under its AI Mode answers, and even text-link ads inside them. The paid slot is getting better. The free one still matters more.
Notes from the work · Tag
#ai-search
What you missed in marketing: October 5 to 11, 2026
Google will write deals into your ads, ChatGPT tests picture ads, and the sale moves into the chat. Ten stories, what they mean for your business, and what to do this week.
See your own locations in it.
Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.