The grand opening calendar: from 8 weeks out to 30 days after
Opening day is one date on a longer calendar. Here is a week-by-week plan a franchisor can hand every new location, with the owner, the check and the signal for each week.
Notes from the work · Tag
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The presale playbook: the 90 days before a location opens
A new location's first members are won before the doors open. Here is a franchisor's playbook for the waitlist, the founding offer, ad timing and the readiness signals that say a site is on track.
Google's AI Mode wants to book the appointment, not just find you
Google can already call a salon for prices, book through three beauty and wellness platforms, and take payment for a hotel inside a chat. Part 7 of Beyond the Four Walls: why your Business Profile now matters more than your homepage.
See your own locations in it.
Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.