Notes from the work · Tag
Google opened a program that lets approved forums and social platforms send fresh posts straight to Search. What people say about your business is about to travel faster. Be there when it does.
Google is testing new looks for the ads that sit under its AI Mode answers, and even text-link ads inside them. The paid slot is getting better. The free one still matters more.
Google Ads appears to be adding a calculator that turns your profit margin into a break-even target. You can do the same math on a napkin today, and you should.
A new Circana survey of 3,534 US consumers puts average planned holiday spend at $779, down from $796, with 74% planning to save money. Here is what that means for a local business, and why October is the month to act.
Video from static images in Advantage+ creative is now generally available. It is a cheap way to get more video into your account. Whether it earns a place depends on one number, not on how slick it looks.
Meta opened its Customer Lifecycle Strategy setting to every advertiser on October 6. Here is what it does, what is still a test, and how to use your customer list so your new-customer budget goes to new customers.
TikTok announced Agentic Leads, an AI that chats with prospects in DMs and on your website to capture and qualify them. Getting the lead is about to get easier. Answering it fast is still your job.
TikTok announced one-click checkout from the For You feed, and Meta is testing checkout inside Messenger and Meta AI. None of it is a finished product yet. Here is what a business that sells online should do while it settles.
OpenAI says it will test visual ads inside ChatGPT's image generation later in October, in the US, with a small first group of advertisers. Here is what is real, what is missing, and what a local business can do now.
From October 12, Google Ads can find a promotion on your website and add it to your Search and Performance Max ads on its own. Eligible accounts are switched on by default. Here is how to check, and how to turn it off.
Google will write deals into your ads, ChatGPT tests picture ads, and the sale moves into the chat. Ten stories, what they mean for your business, and what to do this week.
Book a walkthrough with David Steel. Bring last month's lead count and one location you are worried about.